<h1>Business readings</h1>

Articles are arranged by topic. During lessons I may use these articles for comprehension, vocabulary, grammar points and discussion. Considering this is authentic material, I usually use these articles in B2 and C1 level classes.

Due to copyright issues I am only providing links here to the original publishing websites. This means that some links may not be available anymore. Please post a comment if you encounter any dead links, so that I may remove them.

Sources:
FT: Financial Times
TE: The Economist
ToM: Times of Malta / Sunday Times of Malta

Branding	Careers
ToM Those emotional brands ToM Ahoy branding! ToM The power of the brand ToM Trademark look-alikes ToM The power of branding	ToM Be your own boss
Change	Communication
ToM The need for constant innovation ToM Creative destruction	ToM We clearly need to talk ToM Minding our business language
Customer Care	Ethics
ToM Customer loyalty: forgotten path to profitability	ToM Can business and the common good co-exist?
Finance	Human Resources
ToM Instant gratification could damage your finances	ToM Vacancies: Should you recruit new staff or promote internally? ToM Preventing employee burnout ToM The way to achieve gender equality in the boardroom ToM How to keep your best employees ToM Keeping staff: a huge challenge ToM Recruitment is not a ‘one-size-fits-all’ model ToM Finest Human Capital – creating change
Leadership	Logistics
TE Green made good: Anita Roddick TE Steve Jobs: The magician FT The man behind the brand: Sir Richard Branson TE The meaning of Bill Gates	ToM Nine key strategies and trends of global logistics
Management	Research & Development
ToM The best CEOs in the world ToM Chief of Staff: A role worth considering ToM CEO succession: Do you have a plan? ToM "You're fired" - Thanks! ToM Dealing constructively with difficult people ToM When checks and balances fail	ToM R&D, education and business ToM Research and competitivenes
Strategy
ToM What is business strategy? ToM Why business strategy matters ToM The downstream competitive advantage ToM When strategy plays second fiddle ToM A right royal bargain